And I’m not talking about this kind.
I live in a Mac household and Santa usually brings me some assortment of accessories for my MacBook Pro, my iPhone or my iPod. Like the nifty dock below that allows me to play music through my stereo speakers.
I went to our local Apple store this afternoon to add to my loot and the place was mobbed. People weren’t just exchanging gifts either; the line for getting new stuff trailed all the way around the store. But instead of total chaos, there was customer service help everywhere you turned – bright-eyed men and women wearing red shirts and earpieces who not only wanted to answer questions but actually knew the answers. This is all my long-winded way of saying I think Steve Jobs is a genius who could probably make me buy anything he’s selling.
What does this have to do with baseball? Stay with me.
I have no idea if Jobs is a fan of sports in general or baseball in particular, but I can’t help wondering what a guy with his intelligence, marketing savvy and bank account would do with a major league team. I’ll tell you what he wouldn’t do if he owned the Yankees; he wouldn’t start the season with a rotation of CC, AJ, Hughes, Nova and Mitre. Nope. He’d engineer some sort of big signing – keeping his plan secret and then announcing the deal at a news conference that would whip the media into a frenzy. “Yankees Rotation Version 2011″ is what he’d call it and then he’d list all the reasons why it represented a much improved formula.
I’m not saying the Yankees won’t still go out and get a pitcher before the season starts or that we’re not okay with the arms we already have (Mitre excluded). Maybe our new pitching coach will have a sensational session with AJ this week or whenever they’re meeting up. Maybe Pettitte will decide to come back for another year. And maybe Ivan Nova is the next King Felix.
A girl can hope. That’s what the holiday season is all about, isn’t it?
At 3 o’clock Pacific Time I won’t be taking a walk on the beach…won’t be on the phone wishing my friends a happy new year….won’t even be cooking a new year’s day meal. I will be tuning in to the debut of what I’m calling “The Baseball Channel.”
Yes, I know it’s got the “M” and the “L” in the name, plus the word “Network.” But let’s face it. It’s The Baseball Channel and it’s going to be all baseball all the time and I can’t wait.
It has the feel of other great launches and historic events, doesn’t it?
Like Henry Ford’s first car.
Or Steve Jobs’ first Apple computer.
Or the world’s first test tube baby.
(Yeah. She’s all grown up now, with a baby of her own.)
It has the excitement of the Space Shuttle lift off….
and the festive atmosphere of New Year’s Eve in Times Square…
and the thrill I’ll feel when the Beatles finally make their music available on iTunes. (What’s the holdup, boys? I’m getting mightily impatient.)
It’ll be one of the great moments in life, on a par with this.
O.K., no it won’t.
But still. I’m stoked. Only three hours to go.